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01223 322227
Ballet Shoes
Pointe Shoes
Jazz Shoes
Dance and Fitness Sneakers
Tap Shoes
Character Shoes
Ballroom, Latin and Salsa
Argentine Tango Shoes
Childrens Dance Shoes
Contemporary and Lyrical
Leather Ballet Shoes
Satin Ballet Shoes
Canvas Ballet Shoes
Ladies 1"- 2" Heels
Ladies 2"- 2.75" Heels
Ladies 3"+ Heels
Children's Ballroom Shoes
Men's Ballroom and Latin Shoes
Practice Shoes
Nueva Epoca
Werner Kern For Ladies
Werner Kern For Men
Girl's Leotards
Skirts and Dresses
Girl's Tutus
Girl's Dance Pants and Shorts
Girl's Warm-Ups
Tights, leggings and socks
Girl's Fashion Dancewear
Boy's Dancewear
Dance School Uniform
Skirts and Dresses
Dance Pants and Shorts
Dance Warm- ups
Dance Tops
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Dance Underwear
Dancesport Clothing
Dance Tights and Leggings
Basic Dance Leotards
Fashion/Performance Leotards
Dance Bags
Pointe Accessories
Hair Accessories
Exam Essentials
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Gift Ideas For Dancers
Sewing Services
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Girl's Performance Leotards
Ladies Performance Leotards
Girl's Practice Wear
Gymnastics Accessories
Ladie's Practice Wear
Children's Ballroom Shoes
Childrens Character Shoes
Childrens Jazz Shoes and Sneakers
Childrens Ballet Shoes
Childrens Tap Shoes
Rosewood Dance Academy
Colours Of Dance
T shirts, Vests and Hoodies

About Us

You will always get a warm welcome at Attitude! 

Situated on Hills Road, Attitude Dancewear was opened in 2008 by mother & daughter team Ruth & Amy McKechnie and is Cambridge's only dancewear store. And in 2016 the store relocated to Histon road. We stock a wide range of footwear, clothing and accessories for all ages & all styles of dance, including a beautiful range of Zone gymnastics leotards, and leisurewear, including a range from Pineapple.

All of our staff are either dance professionals or involved with dance/theatre/performance in some way, so are sure to be able to understand your needs & offer advice. They are also fully trained & experienced in pointe shoe fitting (appointment is recommended) and have a large clientele stretching across East Anglia.

Ballet shoes are available in 3 width fittings to ensure a perfect fit and you can also find a fantastic range of other dance shoes including shoes for ballroom, tap, jazz, character and even Zumba!

If your passion is Argentine tango then do check out the range of beautiful specialist shoes from Werner Kern, beautifully made in Italy with the finest Italian leather.

If you are unable to choose the right gift from the beautiful items in store or online, don’t forget that gift vouchers are often the perfect solution and are available to buy in store and online.

Our aim is to make sure you go away with exactly what you need!

If we don't have what you need in stock we can order it for you- most items will be available for collection/home delivery within a week.

We can provide you with costumes for your productions

We are also able to advise you on costumes for you production, stage show or act. We have a number of items to hire or buy stored away in our basement including costume sets suitable for school productions or dance shows- just ask! Costumes are also available to order including made to order items for special performances or competitions.

Every dancer and performer needs Attitude! so remember...

Dance With Style? Shop With Attitude!




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A fantastic range of dancewear and dance shoes for every dancer! Brands include Bloch, Capezio, Werner Kern, Freed of London, Rummos, Mirella, Pineapple, Papillon, The Zone gymnastics, Roch Valley and Grishko.

At Attitude you will find dance shoes, leotards, tights and dance accessories for all styles of dance including ballet, tap, jazz, contemporary, ballroom, latin, salsa, lyrical dance and argentine tango.

Our staff are dancers and performers and are trained Grishko pointe shoe fitters. To arrange an appointment for pointe shoe fitting at our store in Cambridge please contact us.

We hope you enjoy browsing our site and if you have any questions or queries please contact us- we are happy to help!

Attitude Dancewear Ltd
Level 1, 182 Histon Road

01223 322227


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