Attitude! opened their shop in Hills Road, Cambridge in November 2008. Run by mother and daughter partnership, Ruth and Amy Mckechnie, Attitude! can provide everything you need, whether you are a professional dancer, student or dance just for fun.
We have a fantastic range of stock!
We stock dance clothing and shoes for all genres of dance (ballet, tap, jazz, contemporary, street, Latin, Ceroc, ballroom, tango, flamenco, Scottish/Irish) but we also stock footwear and clothing suitable for gymnastics, yoga, and pilates. We have some great ranges of fashion dancewear and leisurewear from companies such as Pineapple, Papillon and Freddy (sponsors of The Royal Ballet!) In addition we also stock seasonal fashion collections from Bloch, and Mirella so you will always have that something special and eye catching for your auditions!
Attitude are UK stockists of Comme il Faut Argentine tango shoes click here for more information.
Shopping at Attitude is an enjoyable experience!
All our staff are dancers or involved in theatre in some way so will understand your specific needs, meaning you will always receive a friendly and informed service.
Our aim is to make sure you go away with exactly what you need!
If we dont have what you need in stock we can order it specifically for you- most items will be available within a week.
We can provide you with costumes for your productions!
We are also able to advise you on costumes for your production, stage show or act. We have a number of items to hire or buy stored away in our basement including a number of costume sets suitable for dance shows or school productions- always ask us first as you could save a great deal by using our modestly priced hire service, see Services for more details.
Meet our team!
All of our full time staff are experienced pointe shoe fitters and have undertaken sufficient training. Click here for information about pointe shoe fitting.